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The Soho Hotel, Firmdale Hotels

5.0 star property

Photo gallery for The Soho Hotel, Firmdale Hotels

1 bedroom, premium bedding, minibar, in-room safe
Deluxe Terrace Room | Living area
One Bedroom Soho Suite
1 bedroom, premium bedding, minibar, in-room safe
Lobby

Reviews

9.8 out of 10
Exceptional

Popular amenities

  • Bar
  • Spa
  • Gym
  • Room service

Explore the area

View map
4 Richmond Mews, Dean Street, London, England, W1D 3DH
  • Place, Leicester Square
    ‪6 min walk‬
  • Place, Piccadilly Circus
    ‪7 min walk‬
  • Place, Trafalgar Square
    ‪11 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪36 min drive‬

Room options

View all photos for One Bedroom Terrace Suite

1 bedroom, premium bedding, minibar, in-room safe

One Bedroom Terrace Suite

  • 290 sq m
  • 2 bedrooms
  • Sleeps 3
  • 1 King Bed

View all photos for Accessible Luxury Junior Suite

Accessible Luxury Junior Suite

Accessible Luxury Junior Suite

  • 1 bedroom
  • Sleeps 3
  • 1 King Bed

View all photos for Deluxe Terrace Room

Deluxe Terrace Room

Deluxe Terrace Room

  • Sleeps 2
  • 1 King Bed

View all photos for One Bedroom Richmond Suite

Flat-screen TV

One Bedroom Richmond Suite

  • Sleeps 3
  • 1 King Bed

View all photos for Superior Room

Superior Room

Superior Room

10.0 out of 10
Exceptional
(6 reviews)
  • Sleeps 2
  • 1 Queen Bed

View all photos for The Soho Residence

The Soho Residence

The Soho Residence

  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Twin Bed

View all photos for Luxury Room

Luxury Room

Luxury Room

10.0 out of 10
Exceptional
(2 reviews)
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room

Deluxe Room

Deluxe Room

10.0 out of 10
Exceptional
(5 reviews)
  • Sleeps 4
  • 1 King Bed

View all photos for Luxury Junior Suite

1 bedroom, premium bedding, minibar, in-room safe

Luxury Junior Suite

  • 1 bedroom
  • Sleeps 4
  • 1 King Bed

View all photos for Deluxe Junior Suite

1 bedroom, premium bedding, minibar, in-room safe

Deluxe Junior Suite

10.0 out of 10
Exceptional
(1 review)
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed

View all photos for Penthouse Suite

1 bedroom, premium bedding, minibar, in-room safe

Penthouse Suite

  • 1 bedroom
  • Sleeps 3
  • 1 King Bed

View all photos for One Bedroom Penthouse Suite

One Bedroom Penthouse Suite

One Bedroom Penthouse Suite

  • 1 bedroom
  • Sleeps 4
  • 1 King Bed

View all photos for One Bedroom Soho Suite

1 bedroom, premium bedding, minibar, in-room safe

One Bedroom Soho Suite

  • 1 bedroom
  • Sleeps 3
  • 1 King Bed

View all photos for Three Bedroom Richmond Suite

1 bedroom, premium bedding, minibar, in-room safe

Three Bedroom Richmond Suite

  • 1 bedroom
  • Sleeps 7
  • 3 King Beds

View all photos for Superior Room, Terrace

Superior Room, Terrace

Superior Room, Terrace

  • Sleeps 2
  • 1 Queen Bed

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About the area

London

A stay at The Soho Hotel, Firmdale Hotels places you in the heart of London, within a 10-minute walk of Leicester Square and Piccadilly Circus. .This family-friendly hotel is 0.6 mi (1 km) from The British Museum and 0.6 mi (1 km) from Trafalgar Square.

What's nearby

  • Leicester Square - 6 min walk - 0.6 km
  • Piccadilly Circus - 7 min walk - 0.7 km
  • Trafalgar Square - 11 min walk - 1.0 km
  • The British Museum - 12 min walk - 1.0 km
  • Buckingham Palace - 4 min drive - 2.0 km

Getting around

  • Tottenham Court Road Station - 7 min walk
  • Tottenham Court Road Underground Station - 7 min walk
  • London City Airport (LCY) - 50 min drive

Restaurants

  • ‪Soho House 76 Dean Street - ‬1 min walk
  • ‪Hobson’s Fish & Chips - ‬1 min walk
  • ‪Côte Soho - ‬2 min walk
  • ‪The Ship, Soho - ‬2 min walk
  • ‪Busaba - ‬3 min walk

About this property

The Soho Hotel, Firmdale Hotels

Luxury hotel with a full-service spa and a 24-hour fitness center
The Soho Hotel, Firmdale Hotels offers 96 accommodations with minibars and safes. Each accommodation is individually decorated. Beds feature premium bedding. Flat-screen televisions come with cable channels. Bathrooms include shower/tub combinations with deep soaking bathtubs, bathrobes, slippers, and designer toiletries.

Guests can surf the web using the complimentary wired and wireless Internet access. Business-friendly amenities include desks and complimentary newspapers. Additionally, rooms include complimentary bottled water and hair dryers. In-room massages, hypo-allergenic bedding, and irons/ironing boards can be requested. A nightly turndown service is provided and housekeeping is offered daily.

Recreational amenities at the hotel include a 24-hour fitness center.

The recreational activities listed below are available either on site or nearby; fees may apply.

Temple Spa has massage/treatment rooms. Services include facials, body treatments, and manicures and pedicures. A variety of treatment therapies are provided, including aromatherapy.
Make yourself at home in one of the 96 individually decorated guestrooms, featuring minibars and flat-screen televisions. Complimentary wired and wireless internet access keeps you connected, and cable programming provides entertainment. Bathrooms with shower/tub combinations feature deep soaking bathtubs and designer toiletries. Conveniences include safes and desks, and housekeeping is provided daily.
Relax at the full-service spa, where you can enjoy massages, body treatments, and facials. Additional features at this hotel include complimentary wireless internet access, concierge services, and babysitting (surcharge).
Grab a bite to eat at Refuel, a restaurant which features a bar/lounge, or stay in and take advantage of the 24-hour room service. Full breakfasts are available daily from 7:00 AM to 11:00 AM for a fee.
Featured amenities include limo/town car service, complimentary newspapers in the lobby, and dry cleaning/laundry services. Planning an event in London? This hotel has 775 square feet (72 square meters) of space consisting of conference space and meeting rooms. A train station pick-up service is available for a surcharge.
Full breakfasts are available for a surcharge and are served each morning between 7:00 AM and 11:00 AM.
Refuel - This restaurant serves brunch, lunch, and dinner. Guests can enjoy drinks at the bar. A children's menu is available.
24-hour room service is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi

Parking and transport

  • Offsite parking available (GBP 60 per night)
  • Train station pick-up shuttle (surcharge)
  • Limo/town car service

Food and drink

  • Daily full breakfast available 7:00 AM to 11:00 AM for a fee: GBP 28 per person
  • A bar/lounge
  • A restaurant
  • Snack bar/deli

Restaurants on site

  • Refuel

Things to do

  • 24-hour gym
  • Full-service spa
  • Library

Family friendly

  • In-room babysitting
  • In-room cot
  • Laundry facilities
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service
  • Wedding services

Business services

  • 775 square feet of conference space
  • Meeting rooms

Full-service spa

  • Aromatherapy
  • Facials
  • In-room massages
  • Manicures/pedicures
  • Spa treatment rooms

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Assistive listening devices
  • Lift
  • Wheelchair accessibility
  • Wheelchair accessible (may have limitations)

More

  • 1 building
  • 6 floors
  • Banquet hall
  • Built in 2004
  • Fireplace in lobby
  • Smoke-free property

Room amenities

Bedroom

  • Free cot
  • Hypo-allergenic bedding
  • Premium bedding

Bathroom

  • Bidet
  • Deep soaking bathtub
  • Designer toiletries
  • Dressing gowns
  • Hair dryer
  • Shower/bathtub combination
  • Slippers
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • 24-hour room service
  • Free bottled water
  • Minibar

More

  • Air conditioning (climate-controlled)
  • Connecting rooms available
  • Desk
  • Free daily newspapers
  • Individual decor
  • Iron/ironing board on request
  • Safe

Policies

Check-in

Check-in time starts at 3 PM
Contactless check-in available
Minimum check-in age: 18

Check-out

Check-out before noon
Contactless check-out available
Late check-out subject to availability

Special check-in instructions

This property offers transfers from the train station (surcharges may apply); guests must contact the property with arrival details before travel, using the contact information on the booking confirmation
Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 78.0 per night
Free cribs are available on request at the property

Payment types

Important information

Optional extras

  • Fee for full breakfast: approximately GBP 28 per person
  • Nearby parking fee: GBP 60 per night (66 ft away)
  • Rollaway bed fee: GBP 78.0 per night
  • Service fee: 5 percent

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, a first aid kit, and window guards
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room

We should mention

Reservations are required for massage services; reservations can be made by contacting the property prior to arrival, using the contact information on the booking confirmation
Only registered guests are allowed in the guestrooms
The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation

Property is also known as

Hotel Soho
Soho Hotel
The Soho Hotel London, England
Soho Hotel London
Soho Hotel Firmdale Hotels
Hotel Firmdale Hotels
Soho Firmdale Hotels
Firmdale Hotels
The Soho Hotel
The Soho Hotel, Firmdale Hotels Hotel
The Soho Hotel, Firmdale Hotels London
The Soho Hotel, Firmdale Hotels Hotel London

The Soho Hotel, Firmdale Hotels Reviews

Reviews

9.8

Exceptional

Rating 10 - Excellent. 700 out of 771 reviews
Rating 8 - Good. 57 out of 771 reviews
Rating 6 - Okay. 10 out of 771 reviews
Rating 4 - Poor. 3 out of 771 reviews
Rating 2 - Terrible. 1 out of 771 reviews

10/10

Cleanliness

9.8/10

Staff & service

9.8/10

Amenities

10/10

Property conditions & facilities

9.6/10

Eco-friendliness

Reviews

10/10 Excellent

Haydon

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Jul 2025

10/10 Excellent

Lynsey

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 5 nights in Jul 2025

10/10 Excellent

Aaron

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
The staff was amazing. The location perfect. If you’re coming to London and want to stay in the heart of it all The Soho Hotel is amazing. Would definitely book again. Loved every second of it.
Stayed 7 nights in Jul 2025

10/10 Excellent

Niki

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
We have stayed a few other places in London, but this hotel has been my favorite. I would stay here again. I love the decor, the staff, restaurant, and the rooms. The gym was more than sufficient. The location is perfect.
Stayed 3 nights in Jul 2025

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Jun 2025

10/10 Excellent

Christina

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Jun 2025

10/10 Excellent

Jim

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

10/10 Excellent

Marco

Liked: Cleanliness, staff & service, property conditions & facilities
The service was impeccable
Stayed 3 nights in Jun 2025

8/10 Good

Caroline

Stayed 2 nights in Jun 2025

10/10 Excellent

Charles

Stayed 5 nights in Jun 2025

10/10 Excellent

Danielle

Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The best hotel!
Stayed 3 nights in May 2025

10/10 Excellent

Tao

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The best hotel team and service we experienced. Top and very natural. Make our trip memorable! Highly recommend !
Stayed 1 night in May 2025

10/10 Excellent

Bruce, London

Stayed 1 night in May 2025

10/10 Excellent

Stephen

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in May 2025

10/10 Excellent

Nabih

Travelled with family, Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in May 2025

10/10 Excellent

Addison

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fantastic property with beautiful rooms and friendly staff. Excellent walkable location. Large, comfortable rooms. Loved everything about this place, and will definitely return
Stayed 5 nights in Apr 2025

10/10 Excellent

Eyal

Liked: Cleanliness, staff & service, property conditions & facilities
Hotel was excellent! Breakfast was a bit dull in my opinion but other than that, it was a great experience.
Stayed 5 nights in Apr 2025

10/10 Excellent

Bita

Travelled with family and small children
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had a great stay at SoHo London. From the front desk staff to concierge to restaurant staff, everyone was friendly and helpful. Staff are friendly especially to my two young boys. Also, Julien at the concierge desk was particularly helpful and assisted with booking various activities we had in mind. We’ll definitely stay there again in the future.
Stayed 6 nights in Mar 2025

10/10 Excellent

Matthieu

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Mar 2025

10/10 Excellent

Andy

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Having lived in central London for most of my adult life, now that I’ve sold up and moved to the countryside the Soho Hotel has become my go to place when staying in London.
Stayed 1 night in Mar 2025

10/10 Excellent

david

Stayed 1 night in Feb 2025

10/10 Excellent

Nicole

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Best hotel brand in london

The SoHo hotel is amazing! We are huge fans of all the Firmdale hotels, only staying at this brand when we visit London and New York City! This is our second SoHo stay and it just feels like home! From the eucalyptus lavender pillow spray to the amazing breakfast, I can’t imagine using another hotel brand!
Stayed 3 nights in Jan 2025

6/10 Okay

Oğuzhan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I included breakfast with my stay but still got charged for it.
Stayed 7 nights in Feb 2025

10/10 Excellent

peter

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 7 nights in Jan 2025