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Now Now NoHo

2.0 star property

Photo gallery for Now Now NoHo

Lobby
Lobby
Premium Sleeper Cabin
Front of property
Reception

Reviews

8.4 out of 10
Very good

Popular amenities

  • Free Wi-Fi
  • Air-conditioning
  • 24/7 front desk

Explore the area

View map
338 Bowery, New York, NY, 10012
  • Place, New York University
    ‪3 min walk‬
  • Place, Washington Square Park
    ‪6 min walk‬
  • Place, 5th Avenue
    ‪9 min walk‬
  • Airport, Newark Liberty Intl. Airport (EWR)
    ‪28 min drive‬

Room options

View all photos for Premium Sleeper Cabin

Premium Sleeper Cabin

Premium Sleeper Cabin

10.0 out of 10
Exceptional
(1 review)
  • 5 sq m
  • Sleeps 1
  • 1 Single Bed

View all photos for Women + Now or Never Cabin

Women + Now or Never Cabin

Women + Now or Never Cabin

10.0 out of 10
Exceptional
(1 review)
  • 5 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed

View all photos for Women + Sleeper Cabin

Room amenity

Women + Sleeper Cabin

9.6 out of 10
Exceptional
(9 reviews)
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed

View all photos for ADA Sleeper Cabin

Desk, free WiFi, bed sheets

ADA Sleeper Cabin

10.0 out of 10
Exceptional
(1 review)
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed

View all photos for Now or Never Sleeper Cabin

Desk, free WiFi, bed sheets

Now or Never Sleeper Cabin

  • 5 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed

View all photos for Cozy Sleeper Cabin

Desk, free WiFi, bed sheets

Cozy Sleeper Cabin

9.6 out of 10
Exceptional
(7 reviews)
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed

View all photos for Premium Now or Never Cabin

Desk, free WiFi, bed sheets

Premium Now or Never Cabin

  • 5 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed

Accessible Sleeper Cabin

  • Sleeps 1

Female Sleeper Cabin

  • Sleeps 1

Now Or Never Sleeper Cabin

  • Sleeps 1

Cozy Sleeper Cabin

  • Sleeps 1

Women + Now Or Never Cabin

  • Sleeps 1

Similar properties

Exterior
Holiday Inn NYC - Lower East Side by IHG
  • Free Wi-Fi
  • Restaurant
  • Air-conditioning
  • Gym
4.3 out of 5, Excellent, 1,002 reviews
The price is NZ$205
includes taxes & fees
22 Mar - 23 Mar
Holiday Inn NYC - Lower East Side by IHG

About the area

New York

Now Now NoHo is centrally located in New York, a 5-minute walk from New York University and 5 minutes by foot from New Museum. .This hostel is 0.6 mi (0.9 km) from Washington Square Park and 2.2 mi (3.5 km) from Madison Square Garden.

What's nearby

  • New York University - 3 min walk - 0.3 km
  • New Museum - 6 min walk - 0.6 km
  • Washington Square Park - 6 min walk - 0.6 km
  • 5th Avenue - 9 min walk - 0.8 km
  • Bowery Ballroom - 9 min walk - 0.8 km

Getting around

  • Bleecker St. Station - 3 min walk
  • New York 9th St. Station - 16 min walk
  • LaGuardia Airport (LGA) - 33 min drive

Restaurants

  • ‪Swift Hibernian Lounge - ‬2 min walk
  • ‪Phebe's - ‬2 min walk
  • ‪Fish Cheeks - ‬1 min walk
  • ‪Think Coffee - ‬1 min walk
  • ‪Dark Matter Coffee – ¡Adios Amigos! - ‬2 min walk

About this property

Now Now NoHo

Now Now NoHo offers 180 air-conditioned accommodations with bathrobes and designer toiletries. Memory foam beds feature premium bedding. Guests can surf the web using the complimentary wireless Internet access.

Bathrooms include showers. Business-friendly amenities include desks and desk chairs. Housekeeping is offered on request and hair dryers can be requested.

Make yourself at home in one of the 180 air-conditioned guestrooms. Your memory foam bed comes with premium bedding. Complimentary wireless internet access is available to keep you connected. Bathrooms feature showers, designer toiletries, and bathrobes.
Featured amenities include express check-in, express check-out, and a 24-hour front desk.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • No on-site parking available

Conveniences

  • 24-hour front desk

Guest services

  • Housekeeping on request

Accessibility

  • No lift
  • Thin carpet in room

More

  • Smoke-free property

Room amenities

Bedroom

  • Memory foam mattress
  • Premium bedding

Bathroom

  • Designer toiletries
  • Dressing gowns
  • Hair dryer (on request)
  • Shampoo
  • Shower
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

More

  • Air conditioning
  • Desk
  • Desk chair
  • Heating
  • Laptop workspace

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Express check-in available
Minimum check-in age: 18

Check-out

Check-out before 11:00 AM
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children 18 and younger are not allowed at this property; All guests older than 18 are welcome
Rollaway/extra beds are not available
Cribs (infant beds) are not available

Payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • Breakage deposit: USD 50 per stay

We have included all charges provided to us by the property.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
Safety features at this property include a fire extinguisher

We should mention

This property does not have elevators
Children 18 years old and younger are not permitted at this property

Property is also known as

Now Now NoHo Hotel
Now Now NoHo New York
Now Now NoHo Hotel New York

Now Now NoHo Reviews

Reviews

8.4

Very good

Rating 10 - Excellent. 447 out of 806 reviews
Rating 8 - Good. 173 out of 806 reviews
Rating 6 - Okay. 97 out of 806 reviews
Rating 4 - Poor. 45 out of 806 reviews
Rating 2 - Terrible. 44 out of 806 reviews

9.2/10

Cleanliness

9.0/10

Staff & service

8.4/10

Amenities

8.6/10

Property conditions & facilities

Reviews

10/10 Excellent

Priscilla

Liked: Cleanliness, staff & service, property conditions & facilities
I loved my stay here!
Stayed 1 night in Dec 2025

4/10 Poor

Filippo

Stayed 1 night in Dec 2025

10/10 Excellent

Paul

Business traveller
Liked: Cleanliness, amenities, property conditions & facilities
Always a great experience.
Stayed 1 night in Dec 2025

10/10 Excellent

Mary

Perfection!
Stayed 3 nights in Dec 2025

10/10 Excellent

Dario

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great experience!!
Stayed 1 night in Dec 2025

10/10 Excellent

Elaine

Liked: Cleanliness, amenities, property conditions & facilities
Yes and yes
Stayed 1 night in Dec 2025

8/10 Good

Jeramie

Liked: Cleanliness, amenities, property conditions & facilities
Great staff, clean facilities and amazing location!
Stayed 2 nights in Dec 2025

6/10 Okay

Tom

Stayed 1 night in Dec 2025

8/10 Good

Dana, New York

Stayed 5 nights in Dec 2025

10/10 Excellent

Kelsey

Liked: Cleanliness, property conditions & facilities
great location! very small room & space but could be expected from what was described. overall, felt very safe and had no complaints!
Stayed 4 nights in Nov 2025

6/10 Okay

Alexandra

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Paper thin walls that don’t connect to the ceiling so it gets very noisy starting 6:30am until check out while people use the communal bathrooms and exit their rooms to check out. Other than that it’s decent for 1 person if you’re just using your room to sleep because they’re very small, the size of a train cabin. The manager was nice though and tried to be as accommodating as possible. The 24hr staff is a nice feature too.
Stayed 1 night in Dec 2025

10/10 Excellent

Jacob

Stayed 1 night in Dec 2025

6/10 Okay

Elysia

Liked: Cleanliness, amenities, property conditions & facilities
Facilities were clean and the staff were great! I think the experience depends on how respectful fellow guests are as you share an open ceiling for air flow. In my case, guests were coming in and out of their rooms all night. Lots of coughing and rumaging around. Not ideal for anyone who is sensitive to noise.
Stayed 1 night in Dec 2025

10/10 Excellent

Thomas

Liked: Cleanliness, amenities, property conditions & facilities
Really clean room and facilities. Everyone respects the rules and the staff give really helpful instructions. I was nervous about giving it a go but so glad I did. Great talking point for my solo trip
Stayed 3 nights in Dec 2025

10/10 Excellent

Audrey

Liked: Cleanliness, amenities, property conditions & facilities
It was such a cute hotel! I loved the area! My room was very clean, the shared bathrooms were very nice. Overall a great experience. I plan on staying again on my next NYC trip
Stayed 3 nights in Dec 2025

4/10 Poor

adarsh

Disliked: Cleanliness, staff & service, property conditions & facilities
The room is way too small and the bathrooms were not cleaned
Stayed 1 night in Dec 2025

10/10 Excellent

Franklin

Liked: Cleanliness, amenities, property conditions & facilities
Awesome and fun
Stayed 2 nights in Nov 2025

10/10 Excellent

Sandra

Liked: Cleanliness, amenities, property conditions & facilities
Whilst there's no getting away from the fact that the room is small, it's well designed and most importantly, spotless. Great location, close to subway with plenty of good eating spots nearby.
Stayed 3 nights in Dec 2025

10/10 Excellent

Jennifer L

Stayed 2 nights in Dec 2025

6/10 Okay

Ann

Business traveller
Liked: Cleanliness, staff & service
Disliked: Amenities
The hotel was clean, good location, staff was lovely. BUT ... nowhere on Hotels.com does it mention that the rooms have open ceilings - key information if you actually expect to sleep. The photos of the property are carefully cropped. It was like staying in one large dormitory. Even with eye masks and ear plugs provided, it was impossible to ignore every door that opened and shut, every toilet flush down the hall, every late arrival who crinkled paper and zipped open their suitcase at 3am. I consider myself a solid-to-heavy sleeper, and I was forced to change hotels rather than complete a planned 5-night stay. Had the ceilings been described on the property information, I absolutely would have stayed elsewhere despite Now Now's generally high ratings. I gave an average review because, as I said, there were a lot of good things and it's not clear whose fault this was. My experience highlights a major disconnect between properties and 3rd party booking agents like Hotels.com. If the property does not provide full information (which, to be fair its own website clearly states) and the 3rd party does not independently verify what they are given, you have a situation where the guest gets a rude shock when they get to their room.
Stayed 5 nights in Dec 2025

8/10 Good

Oscar Karim

Liked: Cleanliness, amenities, property conditions & facilities
Atención.
Stayed 10 nights in Nov 2025

8/10 Good

Bryan

Business traveller
Liked: Cleanliness, amenities
Very modern hotel that’s well located and stylish. Works well for solo travelers. It’s a little like being in a college dorm because you have to use a communal bathroom. But it’s very clean and well-appointed. I guess if I had some minor complaints it would be that it can get a little noisy as the rooms are very close to one another and the ceilings aren’t completely enclosed. Also, this morning the shower water wasn’t getting hot, but they fixed it very quickly. I’m another 5’8”, and my feet reached the end of the bed, so if you’re taller than that, be prepared to bend your legs. Bottom line is that’s a very utilitarian place to stay. It gets the job done, but your room is only for sleeping and dressing.
Stayed 3 nights in Dec 2025

6/10 Okay

Roodeline

Liked: Cleanliness, property conditions & facilities
Stayed 2 nights in Dec 2025

10/10 Excellent

Christian

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Dec 2025

8/10 Good

FRANKIE DIAMOND

Liked: Cleanliness, property conditions & facilities
Clean facility great location in a trendy district. Rooms were tiny, couldn’t make or take phone calls inside of the room without disturbing other patrons. More of a dormitory/hostel arrangement than an actual hotel … perfect for solo travellers on a budget.
Stayed 5 nights in Nov 2025