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George Hotel, BW Signature Collection

3.0 star property

Photo gallery for George Hotel, BW Signature Collection

Lobby sitting area
Front of property
Breakfast, lunch, dinner served; international cuisine
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)
Suite, 1 King Bed, Non Smoking

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • 24/7 front desk
  • Room service
  • Bar

Explore the area

View map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA
  • Place, Carrow Road Stadium
    ‪3 min drive‬
  • Place, University of East Anglia
    ‪4 min drive‬
  • Place, Norwich Cathedral
    ‪4 min drive‬
  • Airport, Norwich (NWI-Norwich Intl.)
    ‪9 min drive‬

Room options

View all photos for Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking

9.0 out of 10
Wonderful
(16 reviews)
  • 22 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Non Smoking

9.0 out of 10
Wonderful
(24 reviews)
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

9.0 out of 10
Wonderful
(4 reviews)
  • 28 sq m
  • Sleeps 2
  • 2 Twin Beds

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

10.0 out of 10
Exceptional
(1 review)
  • 29 sq m
  • Sleeps 4
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking

7.0 out of 10
Good
(2 reviews)
  • 29 sq m
  • Sleeps 3
  • 1 Double Bed and 1 Twin Bed

View all photos for Executive Room, 1 Single Bed, Non Smoking

Executive Room, 1 Single Bed, Non Smoking

Executive Room, 1 Single Bed, Non Smoking

9.0 out of 10
Wonderful
(12 reviews)
  • 32 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking

9.0 out of 10
Wonderful
(8 reviews)
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)
  • 32 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking

8.0 out of 10
Very good
(1 review)
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

10.0 out of 10
Exceptional
(7 reviews)
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

Pet Friendly Standard Double Room

  • Sleeps 2

Standard Family Room

  • Sleeps 3

Accessible Double Room

  • Sleeps 2

Standard Double Room

  • Sleeps 2

Standard Twin Room

  • Sleeps 2

Standard Room

  • Sleeps 2

Executive Single Room

  • Sleeps 1

View all photos for Executive Double Room

1 bedroom, desk, iron/ironing board, cots/infant beds

Executive Double Room

  • Sleeps 2

Executive Room

  • Sleeps 2

Deluxe Double Room

  • Sleeps 2

Standard Single Room

  • Sleeps 1

King Suite

  • Sleeps 2

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About the area

Norwich

A stay at George Hotel, BW Signature Collection places you in the heart of Norwich, within a 5-minute drive of Norwich Theatre Royal and Market Place. .This hotel is 1.7 mi (2.7 km) from Norwich Castle and 1.7 mi (2.8 km) from University of East Anglia.

What's nearby

  • Norwich Theatre Royal - 14 min walk - 1.2 km
  • Market Place - 17 min walk - 1.5 km
  • Carrow Road Stadium - 3 min drive - 1.9 km
  • University of East Anglia - 4 min drive - 2.3 km
  • Norwich Cathedral - 4 min drive - 2.3 km

Getting around

  • Norwich Station - 10 min drive
  • Norwich (NWI-Norwich Intl.) - 9 min drive

Restaurants

  • ‪The Beehive - ‬14 min walk
  • ‪The Champion - ‬12 min walk
  • ‪Trafford Arms - ‬11 min walk
  • ‪Hop Rocket - ‬8 min walk
  • ‪Annesley House Hotel Restaurant - ‬7 min walk

About this property

George Hotel, BW Signature Collection

Georgian hotel with a 24-hour front desk and a restaurant
George Hotel, BW Signature Collection offers 43 accommodations with hair dryers and complimentary toiletries. Flat-screen televisions come with cable channels.

Guests can surf the web using the complimentary wireless Internet access. Business-friendly amenities include desks and phones. Irons/ironing boards, change of towels, and change of bedsheets can be requested. Housekeeping is provided on request.

Stay in one of 43 guestrooms featuring flat-screen televisions. Complimentary wireless internet access keeps you connected, and cable programming is available for your entertainment. Private bathrooms have complimentary toiletries and hair dryers. Conveniences include phones, as well as desks and electric kettles.
Take in the views from a terrace and make use of amenities such as complimentary wireless internet access and a fireplace in the lobby.
Satisfy your appetite for lunch or dinner at No.10 Arlington Bistro, a restaurant which specializes in international cuisine, or stay in and take advantage of the room service (during limited hours). Quench your thirst with your favorite drink at the bar/lounge. Cooked-to-order breakfasts are served on weekdays from 7 AM to 9:30 AM and on weekends from 8 AM to 9:30 AM for a fee.
Featured amenities include dry cleaning/laundry services, a 24-hour front desk, and luggage storage. Free self parking is available onsite.
Cooked-to-order breakfasts are available for a surcharge on weekdays between 7 AM and 9:30 AM and on weekends between 8 AM and 9:30 AM.
No.10 Arlington Bistro - This bistro specializes in international cuisine and serves breakfast, lunch, and dinner. A children's menu is available.
Arlington Bar - This bar serves breakfast, lunch, and dinner. Open daily.
Room service (during limited hours) is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Free self parking on site

Food and drink

  • Cooked-to-order breakfast available for a fee 7 AM to 9:30 AM on weekdays and 8 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Restaurants on site

  • Arlington Bar
  • No.10 Arlington Bistro

Family friendly

  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (on request)

Business services

  • Meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No lift
  • Wheelchair accessible (may have limitations)

More

  • 2 floors
  • Banquet hall
  • Fireplace in lobby
  • Georgian architecture
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: 5:30 AM
Contactless check-in available

Check-out

Check-out before 11 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of GBP 10 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
2 total pets
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property at the number on the booking confirmation
Food and water bowls are available

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 20.0 per night
Cribs (infant beds) are available for GBP 10.0 per night

Payment types

Important information

Optional extras

  • Fee for cooked-to-order breakfast: approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash

We should mention

This property does not have elevators

Property is also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

Reviews

George Hotel, BW Signature Collection Reviews

9.0

Wonderful

9.2/10

Cleanliness

9.4/10

Staff & service

8.8/10

Amenities

8.6/10

Property conditions & facilities

8.6/10

Eco-friendliness
Rating 10 - Excellent. 492 out of 853 reviews
Rating 8 - Good. 274 out of 853 reviews
Rating 6 - Okay. 54 out of 853 reviews
Rating 4 - Poor. 18 out of 853 reviews
Rating 2 - Terrible. 15 out of 853 reviews

Reviews

10/10 Excellent

Richard

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Aug 2025

10/10 Excellent

Matthew

Stayed 2 nights in Jul 2025

8/10 Good

fiona

Travelled with group

A nice stay with friends

We had a short but lovely stay at this hotel. We all agreed that the staff were all absolutely lovely. Very efficient and well trained. The bed was very comfortable but the rooms a little tired - nothing a quick lick of paint would fix!
Stayed 1 night in Aug 2025

10/10 Excellent

Fereshteh

Stayed 1 night in Aug 2025

8/10 Good

Steve

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Good location on the Newmarket Road near to some good eateries and social spots. Staff are very polite and service is very good. Some of the accommodation is a little dated and attention-to-detail is a little lacking in places - e.g. lots of plastic plants and some poor paint finish and dull decoration. But overall, cleanliness is top notch. Breakfast is decent, not greasy, well presented. Would benefit from more of a local twist and the pastries in the buffet are small and dried out so might be better if they were fresher
Stayed 1 night in Aug 2025

10/10 Excellent

Stacey

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Stayed 1 night in Aug 2025

6/10 Okay

lucy

Stayed 1 night in Jul 2025

10/10 Excellent

Indhika

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Jul 2025

8/10 Good

Treena

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Clean value for money

Nice clean hotel. Staff friendly
Stayed 1 night in Jul 2025

10/10 Excellent

Fiona

Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Thanks so much to friendly staff team who made our stay so memorable...particular shout out to Lauren on the bar who bent over backwards for us!
Stayed 1 night in Jul 2025

8/10 Good

Nicholas

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Norwich overnight stop

Friendly at reception on arrival and when I called to say I would be later than expected. Comfortable bar. Room was for single person and was small but comfortable.
Stayed 1 night in Jul 2025

8/10 Good

mark

Stayed 1 night in Jul 2025

8/10 Good

Verified traveller

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Single room bed was comfortable but the shower cubicle is small
Stayed 5 nights in Jul 2025

8/10 Good

Fran

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Excellent service

The service was above expectation. Everyone we met was incredibly friendly and helpful but the staff also went out of their way to accommodate our family. We stayed in a family room and my son had a sports event however breakfast starting at 8am meant he would miss eating breakfast in order to get to his event- the staff pulled together a breakfast for him earlier so he could eat before his event. The room itself was in go condition, nothing extraordinary but was clean and comfortable. We only stayed for a night which suited us. The only challenge was parking was quite busy. We would definitely stay here again.
Stayed 1 night in Jul 2025

10/10 Excellent

IF

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Jul 2025

10/10 Excellent

Emelia

Liked: Staff & service
Stayed 1 night in Jul 2025

8/10 Good

Steven

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

10/10 Excellent

Danny

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Well kept property, good breakfast, staff friendly, good bar space to have a drink in the evening, short walk into the city centre
Stayed 1 night in May 2025

10/10 Excellent

Lorraine

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

10/10 Excellent

Nigel

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great Stay

Food was lovely
Stayed 1 night in Jul 2025

10/10 Excellent

Travis

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

4/10 Poor

David

Travelled with partner
Liked: Cleanliness
Disliked: Amenities
Our executive room (20) on the ground floor overlooked a wooden shed with plastic leaves on it. Bathroom had broken free standing toilet roll holder. Hazard for my husband. No toilet brush. Shower very difficult to work and access narrow. Drawers tiny so you could not store shirts. Wardrobe full of bedding so again could not store shoes or long dresses. Whilst we were warned of "musical event" on the Saturday night, the extremely loud music started at 5.30. We were not prepared for bad language and threat of aggressive physical fights. Our drink in the bar was very unpleasant. We could not have stayed in our room due to noise.
Stayed 2 nights in Jun 2025

10/10 Excellent

Gaetane

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Such a beautiful hotel with lovely staff. Be mindful that the town does not have AC at every hotel, but the George hotel has AC depending on the room that you pick. So choose wisely.
Stayed 2 nights in Jun 2025

10/10 Excellent

A

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great hotel, rooms adequate and clean, bar and restaurant great but it is the fantastic staff that makes this hotel excellent. From checking in to checking out, every single member of staff demonstrated a fantastic attitude and could not do enough for the guests. Well done
Stayed 1 night in Jun 2025

8/10 Good

John

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025