We stayed one night in this hotel and we liked a lot. The room was beautiful and clean and in excellent condition. The staff was ver kind. The hotel is owned by a family of three. Ehran, the son, was the person we were in touch with, he was very helpful and responsive all the time through WhatsApp. Even when the hotel is not located in Goreme, where most of the restaurants and coffee places are, it is very easy to get there from the hotel with public transportation. Ehran would explain you how. The bus stop is three minutes walk from the hotel and the tiket is cheap. I recomend the hotel very much.