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The FRAME Hotel

4.0 star property

Photo gallery for The FRAME Hotel

Suite, Terrace | View from room
Interior detail
Daily buffet breakfast (EUR 20 per person)
Interior detail
Interior detail

Reviews

9.6 out of 10
Exceptional

Popular amenities

  • Pet-friendly
  • Free Wi-Fi
  • Air-conditioning
  • Bar
  • Laundry room

Explore the area

View map
Via Panzani 2, Duomo, Florence, FI, 50123
  • Place, Piazza di Santa Maria Novella
    ‪2 min walk‬
  • Place, Cathedral of Santa Maria del Fiore
    ‪3 min walk‬
  • Place, Basilica of Santa Maria Novella
    ‪3 min walk‬
  • Airport, Florence (FLR-Peretola)
    ‪15 min drive‬

Room options

View all photos for Superior Double or Twin Room

Superior Double or Twin Room | View from room

Superior Double or Twin Room

9.0 out of 10
Wonderful
(9 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed OR 2 Single Beds

View all photos for Economy Room, 1 Large Single Bed

Economy Room, 1 Large Single Bed

Economy Room, 1 Large Single Bed

8.0 out of 10
Very good
(1 review)
  • 13 sq m
  • Sleeps 2
  • 1 Large Single Bed

View all photos for Queen Deluxe

Queen Deluxe

Queen Deluxe

9.2 out of 10
Wonderful
(5 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed OR 1 Queen Bed and 1 Single Sofa Bed

View all photos for Suite

Suite

Suite

8.8 out of 10
Excellent
(6 reviews)
  • 26 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 Queen Bed and 1 Double Sofa Bed OR 2 Large Single Beds and 1 Double Sofa Bed

View all photos for Suite, Terrace

Suite, Terrace

Suite, Terrace

10.0 out of 10
Exceptional
(2 reviews)
  • City view
  • 50 sq m
  • 1 bedroom
  • Sleeps 6
  • 2 Queen Beds and 1 Double Sofa Bed

View all photos for Deluxe Room

Deluxe Room

Deluxe Room

9.8 out of 10
Exceptional
(9 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed

View all photos for SUITE GIOCONDA

SUITE GIOCONDA

SUITE GIOCONDA

10.0 out of 10
Exceptional
(1 review)
  • 25 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed and 1 Single Sofa Bed

Similar properties

View from property
Hotel Santa Maria Novella
  • Breakfast included
  • Pet-friendly
  • Free Wi-Fi
  • Air-conditioning
4.8 out of 5, Exceptional, 1,004 reviews
The price is NZ$538
includes taxes & fees
13 Apr - 14 Apr
Hotel Santa Maria Novella

About the area

Florence

With a stay at The FRAME Hotel, you'll be centrally located in Florence, steps from Piazza di Santa Maria Novella and 4 minutes by foot from Cathedral of Santa Maria del Fiore. .This family-friendly hotel is 0.4 mi (0.7 km) from Ponte Vecchio and 0.5 mi (0.8 km) from Uffizi Gallery.

What's nearby

  • Piazza di Santa Maria Novella - 2 min walk - 0.2 km
  • Cathedral of Santa Maria del Fiore - 3 min walk - 0.3 km
  • Basilica of Santa Maria Novella - 3 min walk - 0.3 km
  • Piazza della Signoria - 6 min walk - 0.6 km
  • Piazza del Duomo - 6 min walk - 0.6 km

Getting around

  • Unità Tram Stop - 3 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 6 min walk
  • Florence Airport, Peretola (FLR) - 24 min drive

Restaurants

  • ‪Starbucks - ‬1 min walk
  • ‪Sophia Loren Original Italian Food - ‬3 min walk
  • ‪Ciro & Sons - ‬3 min walk
  • ‪giaogiao stazione firenze - ‬2 min walk
  • ‪Lorenzo de'Medici - ‬2 min walk

About this property

The FRAME Hotel

The FRAME Hotel offers 24 air-conditioned accommodations with minibars and espresso makers. 40-inch Smart televisions come with digital channels. Bathrooms include bathrobes, slippers, bidets, and complimentary toiletries.

This Florence hotel provides complimentary wireless Internet access. Business-friendly amenities include desks, safes, and phones. Additionally, rooms include coffee/tea makers and hair dryers. A nightly turndown service is provided and housekeeping is offered daily.

The recreational activities listed below are available either on site or nearby; fees may apply.
Make yourself at home in one of the 24 air-conditioned rooms featuring minibars and Smart televisions. Complimentary wireless internet access keeps you connected, and digital programming is available for your entertainment. Bathrooms have complimentary toiletries and bidets. Conveniences include phones, as well as safes and desks.
Make use of convenient amenities such as complimentary wireless internet access, concierge services, and a vending machine.
Satisfy your appetite at the hotel's coffee shop/cafe, or stay in and take advantage of the room service (during limited hours). Wrap up your day with a drink at the bar/lounge. Buffet breakfasts are available daily from 7:30 AM to 11:00 AM for a fee.
Featured amenities include dry cleaning/laundry services, a 24-hour front desk, and multilingual staff. A roundtrip airport shuttle is provided for a surcharge (available 24 hours).
A hosted evening meal is available for a surcharge daily (reservations required).
Room service (during limited hours) is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Offsite parking available from 7:00 AM to midnight (EUR 30 per night)
  • 24-hour return airport shuttle on request for a surcharge
  • Onsite parking options include a garage

Food and drink

  • Daily buffet breakfast available 7:30 AM to 11:00 AM for a fee: EUR 20 for adults and EUR 10 for children
  • A bar/lounge
  • A coffee shop/cafe
  • Coffee and tea in common areas
  • Hosted evening meal available daily for a fee of EUR 30; reservation required
  • Snack bar/deli

Family friendly

  • In-room babysitting
  • Laundry facilities
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift (74 centimetre wide door)
  • Visual alarms in hallways
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible registration desk
  • Wheelchairs on site

More

  • Smoke-free property
  • Tuscan architecture

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Bidet
  • Dressing gowns
  • Free toiletries
  • Hair dryer
  • Slippers
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 40-inch smart TV with digital channels

Food and drink

  • Champagne service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Limited room service
  • Minibar

More

  • Air conditioning
  • Desk
  • Heating
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: midnight
Late check-in subject to availability
Minimum check-in age: 18

Check-out

Check-out before noon
Contactless check-out available

Special check-in instructions

This property offers transfers from the airport (surcharges may apply); guests must contact the property with arrival details before travel, using the contact information on the booking confirmation
Guests must contact the property in advance for check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 24 hours before arrival using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools
Guests booked in Half Board rates receive set menu dinner for guests age 15 and older in the booking. Dinner is provided by the restaurant next door, served in the hotel. Dinner fees for children age 14 and younger are collected at the property.

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of EUR 10 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
1 total pets
Restrictions apply; for more information contact the property at the number on the booking confirmation
Food and water bowls are available

Children and extra beds

Children are welcome
1 child, up to the age of 6 years, can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are not available

Payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A tax is imposed by the city: EUR 7.00 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.

We have included all charges provided to us by the property.

Optional extras

  • Fee for buffet breakfast: approximately EUR 20 for adults and EUR 10 for children
  • Airport shuttle fee: EUR 50 per person (one-way)
  • Airport shuttle fee per child: EUR 50 (one-way)
  • Nearby parking fee: EUR 30.00 per night (492 ft away; open 7:00 AM to midnight)
  • Pet fee: EUR 10 per pet, per night
  • Service animals are exempt from fees
  • Hosted evening meal: EUR 30

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Safety features at this property include a fire extinguisher, a smoke detector, and a security system
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Property Registration Number IT048017A19ICEWVFV

We should mention

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 5000, due to national regulations; for further details, please contact the property using information in the booking confirmation
Only registered guests are allowed in the guestrooms

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

FRAME Hotel Florence
FRAME Hotel Florence
FRAME Hotel
FRAME Florence
Hotel The FRAME Hotel Florence
Florence The FRAME Hotel Hotel
Hotel The FRAME Hotel
The FRAME Hotel Florence
FRAME
The FRAME Hotel Hotel
The FRAME Hotel Florence
The FRAME Hotel Hotel Florence

The FRAME Hotel Reviews

Reviews

9.6

Exceptional

Rating 10 - Excellent. 527 out of 632 reviews
Rating 8 - Good. 76 out of 632 reviews
Rating 6 - Okay. 16 out of 632 reviews
Rating 4 - Poor. 9 out of 632 reviews
Rating 2 - Terrible. 4 out of 632 reviews

9.8/10

Cleanliness

9.8/10

Staff & service

9.4/10

Amenities

9.6/10

Property conditions & facilities

Reviews

10/10 Excellent

Jungran, Northbook

Travelled with family
Liked: Cleanliness, property conditions & facilities
Room was cleaned The staff was so kind It was perfect !!
Stayed 2 nights in Dec 2025

10/10 Excellent

Jason

Liked: Cleanliness, amenities, property conditions & facilities
Perfect location, amazing staff (especially the guy who checked me in, I forgot his name), everything I needed in a hotel for my Florence trip!
Stayed 3 nights in Dec 2025

10/10 Excellent

Mathias, Barcelona

Liked: Cleanliness, amenities, property conditions & facilities
Amazing staff, great location, spacious modern room
Stayed 3 nights in Dec 2025

10/10 Excellent

Wei

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff is very friendly and helpful
Stayed 2 nights in Dec 2025

10/10 Excellent

Peggy, Daly City

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
The staff was extremely courteous and pleasant and let us check into our room early since it was available. The room was clean and modern - we booked the suite on the top floor...no complaints. The hotel was located in the best location even though it was along a fairly busy street, it was securely locked to guests only and it never felt unsafe. It was less than ten minute walk from the train station - ideal as we arrived by train from Rome. It was less than 10 minutes from the Duomo and literally right around the corner from high end shopping. I highly recommend.
Stayed 1 night in Nov 2025

10/10 Excellent

Rodney

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
The room was very nice and clean. We also enjoyed the breakfasts and nice service from all staff who went out of their way to recommend best restaurants nearby and best gelato shops. Great location in center of town close to all major sites.
Stayed 4 nights in Nov 2025

10/10 Excellent

Stephen

Liked: Cleanliness, staff & service, property conditions & facilities
Great stay!
Stayed 4 nights in Nov 2025

10/10 Excellent

Stephen

Stayed 5 nights in Nov 2025

10/10 Excellent

John

Travelled with family, Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
This hotel was amazing! We don't know where to start when it comes to say how much we loved this hotel! Right seconds away from the Duomo, it was breathtaking! The rooms were very clean and the clean service was phenomenal. The staff were very friendly and recommended the best places to visit and eat! Every single one of the front desk receptionist we met just made our experience at this place even more welcoming and enjoyable! thank you again Frame!! and we look forward to seeing you again!
Stayed 5 nights in Nov 2025

10/10 Excellent

Anastasia

Travelled with group
Liked: Cleanliness, staff & service, amenities
Clean room, lovely staff, great breakfast.
Stayed 1 night in Nov 2025

10/10 Excellent

Aaron

Liked: Cleanliness, staff & service, amenities
I rarely write reviews for anything unless something truly stands out, and The Frame hotel does. Fantastic guest service, particularly from the concierge who checked us in. He went above and beyond in showing hospitality, even going so far as to book a reservation for us at the last minute at a popular restaurant. Additionally, excellent accommodations in a perfect location. Very close to the duomo and the train station. Despite being in the center of everything, no outside noise could be heard. My only complaint was regarding the controls for the water in the shower/bath being needlessly confusing (some Myst puzzles are simpler). Overall an excellent hotel that I’m excited to stay at the next time I’m in Florence, and the staff are incredible and helped make our trip perfect.
Stayed 2 nights in Nov 2025

10/10 Excellent

Gary Lee

Liked: Cleanliness, amenities, property conditions & facilities
Very clean room, comfortable bed, high ceiling in the sitting area and bedroom.
Stayed 5 nights in Nov 2025

10/10 Excellent

Isabel

Liked: Cleanliness, staff & service, amenities
Lovely and quaint hotel for our quick overnight in Florence.
Stayed 1 night in Nov 2025

10/10 Excellent

Kevin

Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Had a great experience at the Frame hotel, located conveniently in the heart of Florence. The hotel staff Daniel was wonderful and made our stay better than we imagined. We liked our room and the amenities. Very clean and the refreshments on floor 2 were appreciated. I would stay here again! I only wish the WiFi was a little more reliable.
Stayed 4 nights in Oct 2025

6/10 Okay

Emil

Stayed 1 night in Nov 2025

10/10 Excellent

María t.

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Only thing that wasn’t exemplary was getting into the shower. Was a bit problematic because door open towards the inside not to the outside. Was a little issue that could be fixed by fixing the shower door Opening. It was otherwise fabulous, and super clean, and as pictured. Free water and easy access was much appreciated. Loved it! Thank you!
Stayed 4 nights in Oct 2025

10/10 Excellent

Federico

Liked: Cleanliness, property conditions & facilities
Great hotel
Stayed 2 nights in Oct 2025

2/10 Terrible

Keith

Stayed 1 night in Oct 2025

10/10 Excellent

Deborah

Travelled with group
Liked: Amenities
Did not eat breakfast at the hotel
Stayed 2 nights in Oct 2025

10/10 Excellent

Christian

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Nice room. Hard to plug my hdmi into the tv
Stayed 3 nights in Oct 2025

10/10 Excellent

Amir

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The staff were polite and friendly. The lady running the breakfast room is very sweet and made sure we were well-caffeinated before we went out for the day. Rooms are clean and modern. Fantastic experience overall!
Stayed 2 nights in Oct 2025

10/10 Excellent

Nicole

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Wonderful location and hotel!

The room was very nice for our family in terms of space. 2 levels. Rooms were clean. Carpet upstairs could benefit from replacement but temperature controls, terrace and large shower upstairs were really terrific. The breakfast is wonderful. Lots of options and very friendly staff. We were able to check in early which was so very appreciated. The location is amazingly close to everything. We were able to walk to everything including the train station. We will definitely stay here again.
Stayed 2 nights in Oct 2025

10/10 Excellent

Maaz

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We arrived a little early and our room was ready ahead of time. It was small as expected but very clean and functional. The standouts of our stay was the location as we could walk to all the places we wanted to check out. The second aspect was the exceptional staff that made several great recommendation and even called a restaurant on our behalf to make dinner reservation. Overall a very enjoyable stay and we would highly recommend it to anyone visiting.
Stayed 3 nights in Oct 2025

10/10 Excellent

Barry

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great staff, location for first time visitors is perfect. Walking distance to history.
Stayed 3 nights in Sep 2025

10/10 Excellent

Jennifer

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Amazing stay and very walkable to places! Highly recommended.
Stayed 3 nights in Oct 2025