Loved the location - Norfolk Square gets you 1 block from Paddington, but far enough away to only have 1 Tube system vibrating buildings at certain times of day. The most difficult thing about this hotel (and the adjoining sister properties, e.g. Shakespeare, Tony's, and the Rove) is that they are all 4-story buildings with no lifts/elevators. Be prepared for this. Stairs and doors are narrow. The low rates appeal mostly to larger families and school groups. There will be times of noise. They are not posh, but reasonable efficiency-centered rooms. There are radiant heaters, but cooling may be an electric fan with an open window. Reception is open 24 hours for late arrivals. There is free WiFi that is reliable. And breakfasts on-site can be had for an additional fee. There are also numerous options off-site since you're near a full transport station to everywhere in the UK. Basically, I'm happy with it as-is, for the reasons I stayed within budget. If I could afford more, there are options, but for the price, it's a really good value.