Pros:
The location is great: 5-minute walk to the British Museum and 10-20 minute walk to shows and restaurants.
Farouk was great as well as cleaners and breakfast staff. Breakfast was hefty and tasty.
Cons:
The room was a dump. Although cleaned every day, it still felt dirty. The floor and maybe the entire building was sloping and felt unsafe walking around in it, especially on the steep spiral staircase. We're elderly and got the highest floor. I asked for a different room, but was offered one in a separate building which meant going every morning to Morgan Hotel for breakfast. This would have been very inconvenient. So, I declined.
The soap/shampoo/conditioner stunk. The shower door was hard to open and close.
The other concierge was very rude.